Dell business intelligence solution
Client: Dell
When marketing databases become large, complex and unwieldy, business intelligence solutions can help by delivering a library of insight direct to business decision makers. For leading PC manufacturer Dell, MRM London consolidated data across 13 European markets into a single-dimensional database and multiple business-area OLAP (online analytical processing) cubes.
The solution provides a knowledge centre to help with future campaign-planning and, through its use of Cognos data cubes, delivers 60-times faster campaign measurement.