
Launching the Vauxhall Astra
Client: Vauxhall
The launch of the All New Opel Astra at the September 2009 Frankfurt Motor Show was a major industry event. MRM London heralded it for Vauxhall in the UK with home page takeovers on MSN and AOL, and a rich media campaign with integrated data capture on the Yahoo, Auto Trader, MSN, GQ and AOL websites.
MRM London also localised the Opel Astra microsite, tying in a newsletter with its OLM campaign for Vauxhall in the UK.