MRM London Takes on Digital and Search for Psion
11 March 2010
MRM London is delighted to have been chosen by Psion to help develop their integrated communication and digital search strategies across EMEA. The agency will cover the development of pan-European integrated communications campaigns to target a broad range of specific B2B audiences, plus provide strategic search consultancy to support the Psion digital presence.
Psion is a global leader in the development of rugged mobile computing solutions. Its products and technologies are used by Fortune 500 companies across the world in industries as diverse as field sales and service, logistics, supply chain, and transportation, across sectors such as automotive, retail, government, airport and postal and courier.
Olly Foot, Managing Partner of MRM London, commented:
“We are delighted to be working with a brand with the strong reputation and history of innovation that Psion has. This partnership underlines MRM’s proven track record for delivering meaningful relationship marketing campaigns in the technology sector through developing smart, digital-led initiatives for world leading companies.”
The team leading the Psion account will be headed by Marcus Keith and supported by MRM’s Strategic Planning, Search and Creative specialists.
Nick Eades, Chief Marketing Officer at Psion, added:
“2010 is shaping up to be an important year for Psion as we start to see the benefits of our investments in R&D and Marketing, especially in our digital dialogue with customers and partners. We plan to reveal more in the coming months, launching some really exciting developments into this market place. We are confident that our partnership with MRM London will really help us achieve the targets we have set for ourselves.”